Victory Is Mine

Sania Mirza, Indian tennis star

Check out this article from the Times of India to understand how big the Sania phenomenon has become in India. They're essentially calling her the Tiger Woods of India right now.

Everything is image in India now. I suppose this was inevitable, but the speed at which it's taken place (i.e. this past August when I went compared to my last trip in 1997) has been mind-boggling. There's possibly more skin on Indian TV now than there is here in the States. Not that Sania's going to be exposing her belly in Bollywood or anything, but the size of her endorsement deals indicates that the market for the Indian consumer has rocketed up in recent years at a stunning pace.

posted by Publius @ 11:27 AM