Victory Is Mine

Cheap and efficient advertising

The good folks over at GoldenPalace.com won the Tawny Peaks breast implant auction on eBay, for about $17,000. They add this to the $28,000 they spent to acquire the Virgin Mary grilled cheese that made headlines a couple months ago.

Kudos to these guys: the grilled cheese alone may not have been worth $28,000 of marketing, but they've now spent $45,000 in total and are going to have a zillion articles written about their penchant for bidding on these quirky items. You and I wouldn't have remembered their name after the first auction, but now that they're back at it, they have achieved more exposure than they could have ever hoped to have for that amount of money. (Compare vs $2.5mm or so for a 30-second spot at the Super Bowl - how many of you remember the name of the company with the monkeys in business suits?)

And if I recall correctly, this is the same company which paid a man to streak during a college football bowl game or maybe even the Super Bowl, with the company's logo plastered on his back. Whether or not they're the same company which paid to advertise on the bottom of a crappy boxer's shoes (i.e. so the cameras show it when he is lying on his back) is beyond me, but I'm guessing we'll find out through subsequent articles on this subject.

posted by Publius @ 1:20 PM